While it’s easy to view customers as just another business account, you must remember they’re people with very real thoughts and emotions. Keeping this in mind, let 2018 be the year that you show better appreciation for your loyal clients.The Significance of Customer Appreciation
For all of the time and energy businesses pour into product development and other important business tasks, the reality is that everything pales in comparison to the significance of customer appreciation.
According to data collected by the U.S. Small Business Administration, 68 percent of clients leave because they feel the business doesn’t care about them. Compare that to just 14 percent that blame product dissatisfaction and you’ll see how critical customer appreciation is to a company’s overall health and well-being.
Customer appreciation can be defined as the measure of a company’s efforts to show customers their value and importance. It’s the way in which businesses show customers they’re grateful for them. The benefits of high customer appreciation include:Higher retention rates. As the previous data point shows, customers who feel ap