The Inspiration Code Helps Leaders Make an Impact

The Inspiration Code Helps Leaders Make an ImpactAre you seeking to inspire in the workplace? Do you want a team who is ready to go the extra mile for you? The Inspiration Code: How the Best Leaders Energize People Every Day may be of interest to you. Written by leadership coach and communication expert Kristi Hedges, the book helps readers unlock the “code” behind inspirational leaders like Elon Musk, Tony Robbins, or Oprah Winfrey.

What is The Inspiration Code About?

How do you keep your team inspired? Many leaders answer this question with things like retreats, keynote speakers, pizza parties or “Employee of the Month” parking spaces. While these external things may temporary boost in motivation, they don’t lead to inspiration.

The Inspiration Code advocates a different approach. Inspiration, the book claims, is an internal job.

Facilitating inspiration in the workplace isn’t a matter of picking the right trophy or retreat. It’s about creating an environment where inspirational moments can happen.

Hedges places her focus on the definition of inspiration itself. Inspiration, she believes, always starts with a conversation. As she describes in the book:

“…When I look back, every major move I’ve made has been preceded by an inspiring conversation.”

During an inspirational conversation, something big happens. A person accepts an invitation to move beyond their comfort zone.

Hedges continues:

“The person getting inspired has to become aware of a better possibility. That’s how the process starts.”

How do you start an inspirational conversation? The book has a very specific answer for that, the “Inspire Path.” The Inspire Path is a communication model consisting of four specific qualities. Leaders who embody these qualities, in words and action, increase their chances of reaching (and inspiring) others.

Hedges is an ICF-credentialed leadership coach, keynote speaker and member of the Georgetown University t

POLL Is Your Company Hosting a Holiday Party This Year

Is the office party really a thing of Christmas past?

Employees don’t look forward to the holiday office party the way they once may have. In fact, data from Randstad US found that just one-third of all employees look forward to an office party the most this time of year.

Instead, they want time away from work entirely, not to spend down time with their co-workers. You can certainly understand the need to be away from people at work for a while. You know how certain people get at the office Christmas party.

With more companies relying on remote workers, a traditional office holiday party may seem a bit foreign now. For some companies that lean heavily on remote workers, it’s next to impossible to host such a party.

However, there are some signs that the office party isn’t going away entirely. Recently, Spotify and LinkedIn combined forces to promote a Christmas music playlist to keep the parties that are happening … well, happening. And Slack just launched a Secret Santa app to put a fun spin on a classic game that many people loathe.

This week, we want to know if your company is following in this bah-humbug trend and forgoing an office holiday party. Are these surveys just capturing a bunch of Scrooges?

Let us know by answering the question below on whether or not your company is hosting a holiday party this year. Share more thoughts on this topic in the comments section below, too.

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

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YouTube Vine Making Headlines for Small Businesses

50 YouTube Ideas for Beginners

Video has become a very powerful marketing avenue for businesses. And YouTube is at the forefront of that. So when the platform adds community features like it announced recently, it could provide a major boon for marketers.

And YouTube isn’t the only video platform out there for marketers. Vine was once a popular outlet for short video clips. And the once-defunct platform could be making a comeback according to a recent announcement.

You can read about these headlines and more in this week’s Small Business Trends news and information roundup.

Social Media YouTube  Expands Community Features Allowing Businesses Greater Customer Engagement

YouTube recently announced that its “Community” feature will be available to creators with more than 10,000 subscribers. About a year ago, YouTube launched a “Community” feature that allowed the invited creators to connect with their audience in-between uploads with GIFs, text, pictures, polls and more.

Vine 2 Launch May Give New Opportunities for Marketing Your Business with Video

If you are still mourning the demise of Vine, the recent tweets from co-founder Dom Hofmann might put a smile on your face. His tweets are indicating he may be in the process of resurrecting the six second video platform — or a version of it. On November 30, Hofmann t

Marcus Lemonis The Profit Isn’t About Small Business It’s About How People Are Transformed By Opportunity

One of the highlights of last week’s Xerocon event, put on by cloud accounting platform Xero, was meeting Marcus Lemonis – businessman, investor and star of CNBC’s The Profit. And before he took the stage for his conference ending keynote, I had the pleasure of sitting down with him for a great conversation. Marcus shares how the impetus for the show was more social experiment than small business, how vulnerability is key to business success and fixing people, and how he won’t do business with someone, even as a customer, unless he knows that they understand their business.

Below is an edited transcript of our conversation. To hear the full interview click on the video or embedded SoundCloud player below.

* * * * *

Brent Leary talks with the star of The Profit on CNBC, Marcus Lemonis, on how vulnerability is key to business success and making the most of opportunity.Small Business Trends: I know there’s probably a lot of people out there who already know who you are, but maybe we can get just an overview of your personal background.

Marcus Lemonis: Well, just kind of going with that question or that comment alone, I always tell people in business that even if you think that people know who you are, it’s always good to introduce yourself again. Because there’s new players and so if you think about yourself as a business owner, you want to always be reintroducing yourself to somebody that may have forgotten, that may have been mad at you.

So I’m Marcus Lemonis and I am a … I don’t even know how I would describe myself. I would say I’m just a normal guy like everybody else that decided that small business was the most important thing in my life. And when we’re all growing up, our mothers will ask us, “What are you going to make of yourself? What are you going to do with yourself?” And I struggl

Fiverr Helping Small Business Social Media Marketers with Video Content Services

Fiverr Video Services Helping Small Business Social Media Marketers with Ad Creation

If you’re looking to create video ads and marketing videos to promote your company, cost is probably just as important as what you’ll create.

New Fiverr Video Services

Fiverr has just opened up a new featured section on its freelancer marketplace for pros who create live action videos, video explainers, and video ads.

This is a place to go to find the right pros at the right prices for your small business as it wades into video marketing. The launch of this section is the result of Fiverr purchasing in June 2017. And for creators of these videos, this is a featured section of a major freelancer marketplace. If you’re not already using Fiverr, it may be a few more reasons to market your skills there.

The new services will give anyone looking for quality video production access to creators in the Fiverr Video & Animation category. The creators of Live Action Explainer Videos and Short Video Ads offer everything from commercials to intros, product descriptions, tutorials and much more.

Small businesses, marketers, influencers, vloggers, consumers and others can now purchase video easily. It can t



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