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72 Percent Will Judge Your Company by the Quality of Your Business Card INFOGRAPHIC

Business Card Facts: What You Need to Know (INFOGRAPHIC)

A business card is a piece of your company’s direct marketing plan. It typically includes a person’s name, phone number, email address, website and company. While the exchange of business cards might seem outdated in today’s digital world, it is still almost a ritual. People feel more intimately connected with a business and its representatives when they engage in eye contact and actually exchange physical cards. Sending contact information via email or text is convenient, but it is also extremely impersonal.

If you haven’t got a card that you can hand out to fellow business people, prospective clients and collaborators, you’re missing out on a key marketing opportunity. However, not all business cards are created equal. A bad business card is actually worse than no card at all.

A Bad Business Card Is Worse than No Business Card

According to data from Statistic Brain Research Institute, 72 percent of p

3 Questions You Need to Ask About CRM Software for Your Small Business

What Small Businesses Need to Know About 2018 CRM Software Trends

In 2018 thousands of small businesses will purchase Customer Relationship Manager software. Many of these will be young startups acquiring their first piece of sales technology while others will be in the midst of a digital transformation. No matter what your background may be, if you haven’t paid attention to CRMs in the last few years, you can expect to be overwhelmed with the number of new tools and features as well as diverging philosophies about what makes a CRM relevant in today’s economy.

Of course, the temptation is to follow the crowd and buy into Salesforce, but not everyone is looking for a cookie cutter solution. Today, CRM options abound, all of them offering an array of partner integrations, artificial intelligence and a fluid customer experience. So what do you need to know to cut through the noise and what can you expect from the best CRMs in 2018?

2018 CRM Software Trends

Let’s consider three of the most talked about and least understood aspects of sales technology: artificial intelligence, ease of use and vendor types.

1. Artificial Intelligence

Every CRM advertises their AI as a central piece of their technology and will claim that it revolutionizes the sales process. The challenge is understanding which vendor is using cut

Video Doesn’t Have to Be Hard Here are 6 Genius Ways to Use it In Your Business

6 Effective Ways to Use Video to Accelerate Small Business Growth

The standard business pitch presentation is so… yawn.

Think about it. How much do you enjoy sitting through slide after slide of numbers, figures and plans etched out in painstaking detail?

I hate to break it to you, but if you’re getting rejected by investors, there’s a decent possibility it’s because your pitch sucks.

I shared an infographic from Guy Kawasaki a while ago in which he laid out a complete startup pitch in just ten slides. It was amazing — just ten simple slides can get right to the heart of the matter and tell your startup’s story in a compelling way, without boring investors to tears.

This week, I came across another genius format for startup pitches that capitalizes on the fact that most people are visual learners.

Turning your pitch into a video lets you tell your startup story in less time, with the tone of your voice and facial expression there to keep your potential funders’ interest.

Experts predict that by next year, 75 percent of ALL online traffic will be video! You can’t ignore its power.

There are other genius ways to use video in your st

How Chad Corzine Turned Personal Need Into a Thriving Blooming Business

Chad Corzine Turned Personal Need Into Business Success through Customer Relationships

Chad Corzine didn’t set out to start a business. He simply wanted to start a small garden in his apartment and couldn’t find a product that fit his needs. Even after he did start his business, he had to constantly make adjustment and change his thinking based on things he learned from customers.

Corzine is the founder of Urban Agriculture Co., a business that sells grow kits aimed at making gardening easier for everyone, even those who don’t have a ton of space. Corzine recently spoke with me as part of Small Business Trends’ Smart Hustle Report, where he discussed the idea behind the business and multiple factors that led to the company’s early success.

You can hear the full interview here:

Corzine said, “Our company did not invent the grow kit. We just reinvented it, in my opinion.”

The idea originally came to him when he was trying to grow plants in his apartment. He used other grow kits, but every option on the market only included a seed starter kit, which requires customers to transplant the plants once they start growing. T

71 of Millennials Support Mandatory Paid Family Leave

71% of Millennials Support Mandatory Paid Family Leave Survey Reveals

The issue of mandatory paid family leave by small businesses is being addressed in a new survey by Paychex. In it, 71 percent of millennials showed support, but there is no clear consensus as to how it should be implemented or funded by everyone.

Mandatory Paid Family Leave Survey

In the survey, almost half or 47 percent said they support mandatory paid family leave, while 35 percent were neutral and the remaining 18 percent didn’t support it at all. A further breakdown of the survey shows there is disagreement about the regulation, implementation and funding of the plan.

For small businesses, the term “mandatory” has grave consequences. With limited capital and resources, paying for yet another government mandated program can mean closing their doors forever. The Trump executive orders to eliminate these regulations are helping, but state and local governments are now implementing their own laws to counteract what the President is doing.

This is not to say small businesses don’t want to provide paid family leave. Martin Mucci, Paychex president and CEO, explained the issue in a press release.

“No matter how large or small the organization, most employers want to create a workplace culture that supports employees in times of ne



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