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Some businesses are already experienced with influencer marketing. And others may wonder ‘what is Cameo and how can influencers impact my business?’ But no matter your level of experience, working with trusted content creators can help you make a real impression on your target audience. If you sell products to moms, the following influencers may be ideal for your next campaign.

Before diving into mom influencers, it’s probably beneficial to answer “what’s an influencer?” An influencer is anyone who has clout with a particular audience. In the marketing sense, this usually means a social media personality or content creator. So mom influencers are moms who post about parenting topics to a dedicated online audience and then partner with brands to share favorite products or tips.

If you’re considering partnering with a mom on the list below for any upcoming influencer campaigns, here are some potential benefits to your business:

If you’re looking for mom influencers to partner with on various social media platforms, here are some top accounts that may be relevant to your audience.

Niche: Family travel

Main Social Media Channel: YouTube @thebucketlistfamily

Followers: 1.4 million

The Bucket List Family provides a glimpse into the life of Jessica Gee, her husband Garrett, and their three kids. The family travels the world and chronicles their adventures, tips, and suggestions for various products and experiences. They are also active on Instagram and other social platforms. But their YouTube channel features tons of extensive content. This account is especially relevant for travel brands and/or gear targeting families.

Niche: Lifestyle

Main Social Media Channel: Instagram @mommyshorts

Followers: 174,000

Ilana Wiles runs the popular accounts @mommyshorts, which shares lifestyle content in NYC, and @averageparentproblems, which shares humorous content on remarkably average parenting. She’s one of the top parenting influencers in New York. Her content may be especially relevant to lifestyle brands targeting busy moms.

Niche: Tips and product suggestions

Main Social Media Channel: Twitter @coolmompicks

Followers: 455,000

Cool Mom Picks is a popular website run by Kristen Chase and Liz Gumbinner. They share product recommendations, tips, and insights for all stages of parenting. They are also active on Twitter and have a popular parenting podcast. Unique gadgets, books, and gifts may all fit with this account.

Niche: Conscious motherhood

Main Social Media Channel: Instagram @bossmomnation

Followers: 17,800

Aliyah Muhammad and Shahidah Zareef run the Boss Mom Nation website and social accounts. The brand’s goal is to support mothers raising conscious children and facilitating change in their communities. In addition to their own product lines, they also recommend books and helpful content to their community.

Niche: Lifestyle

Main Social Media Channel: Instagram @kristincavallari

Followers: 4.3 million

Originally known for appearing in the reality shows Laguna Beach and The Hills, Kristin Cavallari has now carved out her own niche in the social media influencers space. A mom of two, she shares content and product recommendations related to parenting, fashion, beauty, and decor.

Niche: Blended family life

Main Social Media Channel: YouTube @jesssfam

Followers: 1.3 million

Jessica Skube has shared her motherhood journey in video content for more than ten years. As a former teen mom and now mom of seven in a blended family, her content spans a variety of topics. Her YouTube channel has more than a million subscribers, but she’s also active on Instagram and TikTok. Brands that target young moms and/or large families may be especially relevant for her audience.

Niche: Lifestyle and mommy blogging

Main Social Media Channel: Instagram @honestmum

Followers: 102,000

Honest Mum is a top mommy blogger, broadcaster, and author. She’s one of the top mom bloggers in the UK, with an active following on Instagram, Twitter, and her own website. If you’re looking for mommy bloggers in this market, her content ranges from parenting to lifestyle posts.

Niche: Natural pregnancy, birth, and baby care

Main Social Media Channel: YouTube @mamanatural

Followers: 517,000

Genevieve Howland, a.k.a. Mama Natural is a YouTube channel and social media influencer who focuses on natural living. Topics include everything from childbirth to food and home goods. Brands that offer sustainable and healthy products are likely the best fit for this channel and website.

Niche: Lifestyle, blogging, influencer marketing

Main Social Media Channel: Instagram @themattiejames

Followers: 130,000

Mattie James is a lifestyle blogger and mom of three. She also teaches influencer marketing to other moms and content creators. Her account includes lots of content about quality time with family and juggling busy work and home life. She’s worked on tons of campaigns for top brands, from food companies to car manufacturers.

Niche: Tech and lifestyle

Main Social Media Channel: Instagram @brit

Followers: 61,000

Brit Morin is an entrepreneur and venture capitalist with a focus in the tech space. When she’s not teaching women about cryptocurrency or managing her creative website, she’s also a mom of two boys. Those looking for a working mom influencer who juggles family and multiple projects at once may be inspired by her account.

Niche: Beauty, wellness, and lifestyle

Main Social Media Channel: Instagram @yurisinata

Followers: 47,000

Yuri Sinata is a single parent within the influencer space. Her account features a huge array of content, from personal stories to beauty and wellness tips. This Instagram account may be ideal for those looking for a professional and clean aesthetic for anything from supplements to home decor.

Niche: Honest parenting and humor

Main Social Media Channel: Instagram @jillsmokler

Followers: 10,000

Jill Smokler is a bestselling author and the founder of the popular Scary Mommy brand. The @scarymommy account has a larger following at about 2.5 million. But the content is mostly humorous. Her personal account simply includes snippets from various life events.

Niche: Lifestyle

Main Social Media Channel: Instagram @taza

Followers: 427,000

Naomi Davis is the mom behind the popular blog Love Taza and the author of A Coat of Yellow Paint. On Instagram, she often posts about outings with her five children, home renovations, and fun family activities. Her account is currently on hiatus. But when active, she provides a unique perspective on life with a large family and active social calendar.

Niche: Lifestyle

Main Social Media Channel: Instagram @cupofjo

Followers: 256,000

Joanna Goddard is the founder of Cup of Jo, a popular lifestyle blog. She lives in Brooklyn with her husband and two sons. So content ranges from daily blog posts to outings with her boys. Her account doesn’t feature much-branded content. But products and experiences she actually uses may be included in an organic way.

If you’re ready to work with mom influencers for your brand, here’s a simple step-by-step guide:

There are many popular mom influencers online, and follower numbers are always changing. However, Jessica Gee of The Bucket List Family

has some of the largest parenting-focused accounts online. The family’s online footprint includes a popular website, YouTube channel, Instagram, and more.

There are many mom bloggers and influencers with large followings, and the numbers are always changing. Here are a few accounts with more than a million followers currently.

The best parenting influencers depend on your company’s goals. However, the following accounts are active with branded content and provide access to a large following:

Image: Depositphotos

This article, "14 Top Mom Influencers" was first published on Small Business Trends

Read more: https://smallbiztrends.com/2022/05/top-mom-influencers.html

Besides providing quality products and services, small businesses have to make sure they accommodate the needs of their customers. One of the best ways to do this is to provide a clean environment and full bathroom amenities such as baby changing stations. Providing a clean, safe area for diaper changes will show your customers you care about them and their families.

Take a look at our suggestions below to find the best baby changing station for your business.

There are many factors to consider when shopping for a changing station or changing table. Most importantly, though, should be the safety of your customers and their children.

Top Pick: The body of this horizontal diaper changing table is made from injection-molded polypropylene. And the bed surface contains microban antimicrobial that helps in reducing odor-causing bacteria.

It complies with ADA standards for accessible design and the 2009 ICC A117.1 standards.

It is 23.5 x 35.18 x 22 inches and weighs 27.5 pounds. The steel chassis and steel hinges offer greater resistance and wear, and they can support up to 200 pounds.

Koala Kare KB20000 Horizontal Baby Changing Station

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Runner Up: The ECR4Kids is made from antibacterial high-density polyethylene, providing both strength and durability. Built to accommodate infants and toddlers of up to 3.5 years, it has a concave shape and a concave adjustable child-safety strap to keep kids comfortable and safe.

It is 35.5 x 19 x 4 inches and weighs around 21 pounds, with a weight capacity of 250 lbs. The space-saving design comes with a concealed pneumatic cylinder that ensures slow, safe, controlled opening and closing.

It comes with two diaper bag/purse hooks that hold up to 25 lbs. each, two built-in sanitary paper liner dispensers, and 500-count disposable liners.

ECR4Kids Wall-Mounted Baby Changing Table with 500 Disposable Liners

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Best Value: The Rubbermaid hanging table is made with polypropylene. It is designed to repel moisture and prevent the spread of germs with antimicrobial protection. And it meets the EN, ADA, and ASTM safety standards.

The changing table comes with easy-to-reach hooks, a built-in shelf, and liner storage and is available in horizontal and vertical orientations. It features a concealed pneumatic cylinder,

oversized hinge, and shock absorbers for one-handed opening. It is33.25 x 21.5 inches and weighs 19.75 lbs.

Rubbermaid Commercial Horizontal Baby Changing Station

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This is a fold-down diaper station made with antimicrobial-coated polypropylene. It features dual liner holders to accommodate up to 100 film liners, and it is outfitted with two side hooks, allowing users to hang a diaper bag and another item.

It is 19.68 x 34.25 x 20.31 inches, weighs 24 lbs., supports up to 220lbs, and meets ADA, FDA, and ASTM global safety standards.

Alpine Industries Wall Mounted Horizontal Fold Down Diaper Changing Table

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Continental’s changing table features a contemporary, easy to clean, concave surface to accommodate infants with adjustable safety straps comfortably.

Made with polyethylene that inhibits bacterial growth, it comes with dual liner dispensers that can hold approximately 50 liners for protection. And pneumatic shocks enable one-hand opening and closing.

When open, the station measures x 34-1/4 x 18 inches (Height x Width x Depth), and it measures 4” (Depth) when closed. It weighs 16.2 lbs. and can hold up to 250 lbs.

Continental 8252-H White Horizontal Baby Changing Table

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The TCBunny table is made from polypropylene with a horizontal changing table designed for infants and toddlers up to 3.5 years old. For added convenience, the unit comes with a built-in shelf and two accessory holders to keep all necessary items safely out of a child’s reach.

Furthermore, the one-hand open and close design allows for easy access to the changing platform, while the concealed pneumatic cylinder and hinge structure provide controlled, smooth opening and closing of the table.

It is 33.25 x 21.5 x 4 inches, weighs 24.6 lbs., and meets ASTM, ADA, FDA, and EN safety standards.

TCBunny Wall-Mounted Horizontal Diaper Changing Table with Safety Straps

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Modundry’s wall-mounted baby changing table has a smooth and comfortable concave surface and an adjustable safety strap to keep children safely in place.

The 900 design helps save space and, coupled with a concealed pneumatic cylinder, ensures slow, safe, controlled opening and closing.

It is 32.76 x 23.15 x 5.43 inches, weighs 24 lbs., has a weight capacity of 250 lbs, and has two diaper bag hooks that can hold up to 25 pounds.

Modundry Fold-Down Diaper Changing Table Horizontal Wall Mounted for Commercial Bathrooms

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This changing table by KISTEX can hold up to 110 lbs and features a wall-mounted design and cylinder control. It is made from high quality high density polyethylene, making it sturdy and easy to clean.

This changing table has two hooks on the side for hanging, and two paper towel holders for easy wiping and cleaning. A Baby Changing Station sign comes with the unit.

KISTEX Vertical Wall Mounted Changing Table, Portable Diaper Changing Tables for Home Commercial Bathroom

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This surface-mounted, horizontal-folding model by Koala Kare is expensive, but it claims to be the highest standard in changing tables. It is clad in stainless steel and has a concealed glass spring to ensure controlled opening and closing.

This changing table has a built-in, locking, dual-cavity liner dispenser with an integrated spring tab for one-at-a-time dispensing and includes a replaceable child safety belt and a stainless steel bag hook. It is made in the USA.

Koala Kare KB310-SSWM – Wall Mounted Horizontal Stainless Steel Changing Table

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The SafetyCraft Changing table by Foundations is made of easy-to-clean polyethylene plastic and has a 150 lb weight capacity. It is designed with a smooth, concave changing surface area with an adjustable safety strap and buckle to protect the child while changing diapers.

Overall product dimensions are 34.25″L x 17.5”H x 15.4″D when open, 4”D when closed. It also comes with built-in liner dispensers and a bag/purse hook.

SafetyCraft Wall-Mounted Baby Vertical Changing Table for Commercial Restrooms

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If wall space is limited in your restroom, you may consider a countertop changing table instead. These types of tables are designed to be fixed to a countertop with bolts and take up less space than the wall-mounted variety. And since there is no maximum weight capacity, they can accommodate heavier children and can continue to be used as the child grows.

This Koala Care countertop changing table is made from high-density polyethylene, which is easy to clean and bacteria and odor resistant. It has a nylon strap to safely hold the baby in place and 2 built-in cavities for liner storage. It is 36.5”w x 22.625” l and weighs 3 pounds.

Koala Kare KB112-01CT Countertop Changing Table

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There are a lot of factors to consider when purchasing baby changing tables. This is an important purchase that requires a bit of work and research but, remember it is for the safety and loyalty of your customers.

Diaper changes can get messy. Look for units that are easy to clean and maintain. Look for waterproof materials, either plastic or silicone, and materials that are easy to wipe clean.

You can also purchase a changing table topper or changing table pads that can be washed and re-used.

A good changing table affords comfort and functionality. Consider getting a changing table with storage for diaper changing supplies.

Your customers and employees with children will also appreciate a changing table with hooks for hanging their diaper bag or purse while changing diapers.

Walls made from tiles, concrete, or metal all have different mounting requirements. Look for changing tables that come with a full set of installation instructions and all items needed for assembly.

Additionally, make sure you have someone on your team available to do the installation. If you don’t, have a professional do it.

You have the option of a wall-mounted or countertop mounted changing table. If you have a lot of wall space, the wall-mounted changing tables are generally considered to be the better option.

Countertop changing tables are good if you have a lot of counter space. Both types are available in several price brackets.

Make sure the changing table you purchase comes with whatever is required for mounting.

You may opt for horizontal or vertical changing tables depending on the available space. Some units come in both positions, and which to choose very much depends on the dimensions and needs of the space you want it to go in. Be sure to measure your space to make sure you get the right size.

Something else to consider is compliance laws. The ADA has requirements that any diaper changing station must meet. There are also different state and local requirements. Make sure the diaper changing table you choose complies with any applicable laws and regulations.

The material should be strong and sturdy, so parents do not have to worry about their baby rolling off of the table and getting injured. It can be either made from plastic or metal but also have sufficient cushioning and/or a changing pad and no sharp edges.

Also, look for stations that are antibacterial, easy to maintain, and vandal-proof.

Baby changing stations can cost as little as under $100 to as much as $2,000. Investing in quality for this product is advisable. Look for the best value without sacrificing quality.

The safety of toddlers during diaper changes is of utmost importance. Remember – your customers and employees are trusting your business with their child’s safety. The changing table you install must reflect that.

Be sure the station you purchase complies with all regulatory and safety standards. Also, ensure you choose a strong changing table made with solid materials and comes with a safety belt that can be adjusted for the baby’s height.

After you purchase a changing table, the next safety measure you should take is proper installation. Depending upon where and how the changing tables will be installed, you may want to consult with a professional.

The first step is to see if the changing table you choose fits in your bathroom. Baby changing tables come in various shapes and sizes and can range in complexity in terms of their design (vertical vs. horizontal) and folding options. Also, consider where you will be putting the changing table. Wall-mounted units are ideal if you have ample wall space, but if not, you may need a countertop unit.

Your changing table will need to provide enough room in front for users to change their baby comfortably. Equally important is to locate your changing table where it will not obstruct traffic, get in the way of, or damage other washroom equipment.

Having a changing table is one way to serve your customers’ needs better. If you are going to make the station available, buy the best one your budget allows so your customers feel secure with the most important thing in their life – their child.

In some instances, it is required to have diaper changing stations available. Check your state and local requirements, as well as requirements by the ADA.

The ADA mandates that baby changing stations be present in both men’s and women’s restrooms and must be placed at a height of 27 inches from the floor. ADA regulations also state that baby changing stations must be located in an area that is easily accessible and free from obstructions.

Though it may not be a requirement, you should consider having one to create a family-friendly environment.

Most changing tables are made from easy-to-clean materials. Upkeep is important, so you will want to make sure there is a designated cleaning schedule to maintain a sanitary and safe area for diaper changes. You can also purchase a changing table topper or other accessories to keep the area sanitary.

First, changing tables must have safety straps. These should be sturdy, adjustable, and replaceable so there is never any worry of the baby getting out of the straps.

Ideally, the changing table should have storage for wipes or other items, and hooks to hold diaper bags or purses. The more convenient you can make this unpleasant task for parents and caregivers the better!

While having a diaper station for babies may not be necessary, it can go a long way to show your customers that you are a family-friendly business, which can improve your image in the community and encourage a loyal and repeat customer base.

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This article, "Best Baby Changing Stations for Your Business in 2022" was first published on Small Business Trends

Read more: https://smallbiztrends.com/2022/05/best-baby-changing-station.html

A Venn diagram is a great tool to showcase a logical, complex relationship between presentation ideas, groups, people, or things. And the best part is you don’t need a costly application to create a stunning Venn diagram. In this article, we will learn how to make a Venn diagram in PowerPoint step-by-step.

A Venn diagram visually shows differences and similarities between two or more groups, people, or things. Popularized by John Venn in the 1880s, a Venn diagram is also called a logic diagram or set diagram.

It includes two or more closed overlapping curves, often circles, and each curve represents one set of people, ideas, or things.

The following is what a Venn diagram looks like:

Yes, PowerPoint has a basic Venn diagram. To see it, click on the Insert tab and select the SmartArt menu. In the Relationship section of the SmartArt graphic dialog box, you can see the following basic Venn diagram.

However, this Venn diagram looks simple and has limited options to customize fonts. Next, we will learn to design a stunning Venn diagram from this SmartArt graphic.

Here is a step-by-step process to create simple Venn diagrams:

Click on new and open a blank slide.

Remove text blocks (Click to Add Title and Click to Add Subtitle). And then, go to the View Menue and activate Ruler, Gridlines, and Guides.

Go to the Insert menu and select the SmartArt tab. Click on the Relationship tab you see on the left side of the dialog box. Pick the Basic Venn shape and click on the OK button.

As you click on the Ok button, a basic Venn diagram shape will be added to the slide.

If you want to add a new circle to the main circles of the SmartArt, click the Enter button on your keyboard after moving your cursor at the end of the third bullet point in the text pane.

Hit the backspace button on your keyboard after moving your cursor in the text pane if you want to remove a circle.

Go to the SmartArt Design tab and change the color scheme of the Venn diagram.

For this example, we have picked a color scheme from the Colorful section.

Your simple Venn diagram will look like the one below. You can edit the text as per your requirement.

The next steps will help you create a stunning Venn diagram having distinct, different colors in overlapping parts and the rest of the circles.

Go to the SmartArt Design, and you will see a button to convert your SmartArt. Pick the Convert to Shapes option.

Once you have converted Your SmartArt graphic into shapes, select the shapes and make a right-click. You will see the Group tab. Ungroup shapes.

Select all the shapes and make a right-click to go to the Format Shape pane, and then select Shape Options. Reduce transparency to zero.

Click on the Text Options of Format Shape pane, and go to the Text Box option. Change all margins to zero.

Select all the shapes and go to the Shape format tab. Click on the Merge Shapes button and select Fragment.

You will get the following diagram after merging shapes in fragments.

Now, you can select any part of the diagram to fill in color. Double click on any part of the diagram and go to the Shape format tab to pick the Shape Fill color.

Fill different colors in overlapping circles and the rest parts of the circles to create a beautiful Venn diagram in PowerPoint.

You can also easily add text to overlapping sections and the other parts of the Venn diagram. What’s more, you will have multiple options to choose font type and font size.

Here is your beautiful Venn diagram:

A triple Venn diagram includes three circles and overlapping areas. The above-mentioned steps can help you create a Venn diagram having three circles and more.

The process to create a Venn diagram is the same whether you are going to have two sets, three sets, or four sets.

You can use custom colors to show relationships of people, things, or ideas. Also, you can use two, three, four, or more circles to show the relationships of sets.

If you decide not to use the SmartArt graphic method to design a Venn diagram, you will have more options to pick the shapes of your choice. But you will have to adjust overlapping parts yourself, which can be painful to get it right sometimes.

Microsoft PowerPoint doesn’t have ready to edit Venn diagrams templates to download. But it doesn’t mean you cannot access a good quality template.

You can search for a Venn diagram template online. The web is full of such templates, and you can easily get a free template.

To save your time, you can explore these beautiful Venn diagram PowerPoint templates to prepare your presentations.

You will have to insert circles from the Shape menu into the slide and position them to make the overlapping part of a Venn diagram if you don’t want to use a SmartArt graphic.

The SmartArt graphic already has Venn diagram circles with overlapping parts.

PowerPoint is an excellent tool if you avoid making PowerPoint mistakes. Now you know how to make a Venn diagram in PowerPoint. It is time to learn other useful things like how to do a voiceover in PowerPoint, How to make a poster in PowerPoint, and How to create a roadmap in PowerPoint to fully leverage the power of this popular tool.

Image: Depositphotos

This article, "How to Make a Venn Diagram in PowerPoint" was first published on Small Business Trends

Read more: https://smallbiztrends.com/2022/05/how-to-make-a-venn-diagram-in-powerpoint.html

To be successful, small business owners need to understand the role that risk plays in their business and their life. But many have a misconception about how much risk is needed or how many risks they are actually taking. I have always said that if owners really knew how much risk they were taking to start a company, they never would do it!

On The Small Business Radio Show, I talked with Captain Angie Morgan who is a dynamic, creative thought leader who knows how to unlock the capability and talent of leaders at all levels. After serving as a Marine Corps captain, Angie led in pharmaceutical sales for Merck and Pfizer. She’s been a special advisor to the Chairman of the Joint Chiefs of Staff on diversity initiatives and engages routinely with boards and organizations to drive performance. She is the co-author (with Courtney Lynch) of “Bet on You: How to Win with Risk”.

First, Angie believes the first thing is to think about what you want to do (not what others want you to do) and what risk you want to take. She adds that “risk done right is doing research and take measured steps to where you are and where you want to be”.

According to Angie, many of us are stuck in a “Play It Safe Paradox”; “we get a lot of guidance on what we should be doing, and we are coached to play it safe from an early age.”

Angie teaches that “risk taking is a learned behavior. One of our biggest influences is our maternal figures in our early life. Fear is a big blocker to taking risk. We need to understand that risk is a decision that you make that puts you in uncertainty. If you understand it this way, you realize you take risks all the time. We need to take thoughtful actions. Risk is like a muscle; it develops over time. “

Angie says there are three types of guides in our lives to help us take risks. First, people we can connect with that are took the risk you want to take. Second, talk to people that have influence to inspire you to take a risk. Third, realize there are people that you have no choice but to be in your life (like family) that don’t support your risk. According to Angie, many times this has to do with their own insecurities not the risk you want to take.

Finally, Angie believes the best safety net for risk is their own talent. She says that too many people “catastrophize risk; they visualize themselves homeless before the can visualize their success in many cases.”

Listen to Captain Morgain’s entire interview on The Small Business Radio Show.

Image: leadstar

This article, "The Best Way To Take Risks To Win in Small Business" was first published on Small Business Trends

Read more: https://smallbiztrends.com/2022/05/taking-risks-to-win-in-small-business.html