5 Proactive Measures Companies Can Take Against Malware Attacks

Malware Attacks

Malware — shorthand for malicious software — is a code or program designed and deployed by cybercriminals to infect your computer systems in order to damage, disable, or exploit your company.

Hackers create malware to attack your business and try to:

Steal, encrypt, or delete sensitive information, such as passwords or customer data Hijack and modify core system functions Monitor your activity without permission Blackmail or extort money in the form of ransom Inject spam or forced advertising

Of all the data breaches, 28% involve malware according to Verizon.

What’s more, stats suggest that 58% of malware attack victims are categorized as small businesses, the average cost of a malware attack on a company is $2.4 million, and 34% of businesses hit with malware took a week or more to regain access to their data.

And with the number of new malware detections increasing every day, it goes without saying that your company must be proactive about preventing malware infections in order to:

Safeguard sensitive company information and workflows Maintain the trust and data of customers Avert huge monetary and reputation losses

Before taking a look at what you can do to protect your company ag

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10 Tips for Working With a Marketing Agency

Marketing Agency

There are many good reasons to work with a marketing agency. You might be interested in establishing a presence with an unfamiliar marketing strategy. You might be eager to see better results on a campaign that’s been dwindling. You might even be interested in saving money, paying an agency to manage your campaign rather than hiring a marketing manager full-time.

Whatever the case, your results are going to depend on the relationship and rapport you’re able to build with your marketing agency—and that means you’ll have to put in some work.

How to Work With a Marketing Agency

These tips will help you work with a marketing agency more effectively.

Choose the right partner. Your results will be dependent on your ability to choose the right digital marketing agency. This means you’ll need to consider many different variables. For example, what is this agency’s area of specialty? How much experience have they had with your agency? Do they have access to ample resources to support you? How long and involved are their contracts? How much are they charging you? Do they seem easy to communicate with? In line with this, you’ll need to check out online reviews

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Black Friday and Cyber Monday Deals for Small Business Owners

Cyber Monday Deals

Black Friday shopping is likely to look a bit different this year. But there are still plenty of deals to be had. And many of them may appeal to business shoppers.

Whether you’re looking for new computers, furniture, or clothing, many retailers are offering their best deals of the year. You can pick up items in stores in many cases or shop online. Even though many have already started offering holiday shopping deals, this week should still unveil some new offerings. Here are a few to look out for.

Amazon

As usual, Amazon is offering Black Friday deals throughout the week. Various items are available each day until the products sell out. Businesses can get a ton of supplies from Amazon. For example, photographers can find deals on Canon equipment. Offices can get deals on new printers and tech. And freelancers can find a variety of home office furniture and decor.

Best Buy

For businesses that need new tech, Best Buy is offering thousands of deals on everything from laptops to TVs. Select products are discounted now. But the brand is offering even more deals on Thursday and Friday. Stores are also offering curbside pickup and same day delivery on select items.

Walmart <

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Spotlight: Hey Poppy Brings Scandinavian Design, Sustainability Together

Hey Poppy Brings Scandinavian Design, Sustainability Together

Some products force you to choose between style and sustainability. But Hey Poppy thinks you shouldn’t have to. The shop offers three different types of products: sustainable items, Scandinavian decor, and Healing products. Read about how the company brings them all together in this week’s Small Business Spotlight.

What the Business Does

Offers sustainable home and Healing products.

Co-founder and CEO Abhilasha Singh told Small Business Trends, “Hey Poppy is all about sustainable living, chic Scandinavian interiors, and Healing products such as crystals. Our products are made out of bamboo or cotton that is sourced from Vietnam and Indonesia, we also ethically source crystals for our Healing products from India.”

Business Niche

Mixing sustainability with style.

Singh says, “While doing our research we found that most of the sustainable products weren’t stylish enough. Or if things were stylish then it wasn’t usable enough. So we focus on curating good looking products with better value proposition.”

How the Business Got Started

After a trip through Nordic countries.

Singh explains, “I realized how Nordic

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