When the country initially shut down in March due to the COVID-19 outbreak, overnight many companies cut their marketing budgets and activities to zero. Many of those dollars and organizational efforts went to helping customers and communities deal with the pandemic. And many of those efforts are still going on, and the impact of these efforts have been essential to helping people and small businesses make it through this difficult time. And another result of these efforts is to more meaningfully connect companies with their customers and surrounding communities, which has created the opportunity for these deeper relationships to be in place long after the pandemic has run its course.
It appears that companies may be learning that traditional marketing models that are more transactional in nature might be less effective in the Post Covid-19 world where relationships may matter more.Interview with Anand Thaker on COVID-19 Changing Marketing Strategy