The impact of social media in marketing has changed the way brands interact with their audience. The automotive industry, which spends hundreds of millions of dollars in advertising every year, now counts social media as one of its marketing channels.
According to BrandTotal’s report, titled, “Ad Strategy Snapshot: How Auto Brands Use Paid Social,” Facebook is the clear leader. Instagram is second and YouTube is a close third.
For small auto dealers, the data in the BrandTotal study provides valuable insight. While you may not have the budget of the big brands, the pricing structure of social media allows you to launch similar campaigns for your local market. This includes which demographic to target.
In the release for the report, Alon Leibovich, co-founder & CEO, BrandTotal, said, “Our data shows that when brands are looking to engage older audiences, they lean on Facebook to do so, while YouTube and Instagram are mostly used to reach younger audiences.” You can also adopt the same strategy and see if it works for you.
As far as the demographic, most brands targeted 25 to 34-year-olds wi