In business, entrepreneurs are always trying to crunch numbers and glean valuable insights from them. With the growing data from social media platforms, customer interactions, and sales, managing and interpreting data has become important for businesses of all sizes.
Often spreadsheets can provide the figures. But may not necessarily provide the tools to looks at trends, patterns and visualize outcomes. However, through data visualization which can be graphs, charts or pictorial representation of information and figures we can quickly pick up on what is happening.
Data analyst and machine learning can pull insights from statistics without visualization. But for the less initiated among us, it would be difficult to communicate the meanings without visualization. This is because our brains process visual information far more easily than written information or spreadsheets. A chart or graph can help us summarize complex figures much better than spreadsheets. Among the data visualizations tools available to businesses is heat maps.What is a Heat Map?
Heat maps differ from other analytics tools in the way the statistics is displayed. Essentially heat maps can easily identify clusters