How Business Differentiation Helps Build Your Brand

Why Business Differentiation Is Important

Mark Levy is the founder of Levy Innovation LLC, a positioning and branding firm that helps thought leaders grow their personal brand and business. Mark says he typically works with 2 types of clients.

The first: those who are already famous before they reached out to Mark, and he helped them differentiate and refine things to help them grow. The second: people who share ideas for a living who deserve to be famous but aren’t quite famous yet.

The Entrepreneurial Spirit

Mark works with people who are smart hustlers. His favorite clients are the ones that continue to act on their ideas over and over again.

They don’t just take an idea and assume that the idea is perfectly formed from the get-go. They go out there and they use the idea as a launching pad and they roll with it and allow things to change just enough so that the thing is effective…That’s the entrepreneurial spirit. Why Business Differentiation Is Important

There are 9 billion people in the world and Mark says that means there are al

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Cracking the Code on Fintech for Your Business

Fintech Examples How Fintech is Helping Small Businesses in Good Times and Bad

Businesses of all sizes have used fintech for years to save time or grow. As a result, many SMBs rely on fintech every day to operate efficiently. In times of chaos, a business can even keep its head above water using fintech. Though this depends on the type of fintech.

For  example, a new generation of alternate lenders let you secure crucial business credit without long paper-based applications. as a result, they don’t require supporting documentation or spending time on in-person meetings with prospective lenders. Small Business Trends connected with Jim Shehigian of P2Binvestor to hear why fintech matters to SMBs. And we also discussed examples of this broad term.

An Expert Explains

Fintech Examples

Fintech entrepreneur James Shehigian serves as chief commercial officer at P2Binvestor. There Shehigian focuses on partnerships, marketing, sales and leading strategic growth. He brings more than 30 years’ experience. This largely includes building and leading firms in the financial technology, banking, and wealth manageme

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Hey Marketers, Americans Still Spend 5 Hours a Day on Email

Email Usage Statistics

According to the 2019 “Adobe Email Usage Study,” Americans check their work email (three-plus hours a day) and personal email (two-plus hours a day). This comes out to around five hours per day checking emails.

Considering the demise of email was predicted for more than a decade, the study shows people still value it. It is one of the most or most preferred methods of communication for work, important correspondence, and even marketing.

The reason email is still around is people know the technology and they feel comfortable with it. And as Sarah Kennedy, VP of Global Marketing, Digital Experiences, Adobe, says in the blog for the report, email is in almost every part of our day.

Kennedy goes on to say, “The Adobe survey findings solidify how important email still is in the everyday lives of our customers, and this means there is still a big opportunity for marketers to utilize email to engage with people in relevant and useful ways.”

For small businesses who are not using email for their marketing, this is great news. Because email is a cost-effective marketing tool with solid ROIs. And with the right solution in place, you can measure metrics to refine and adjust your campaigns to get even bet

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Only 31% of Employees Get Annual Training on Cyber Security

2019 Cybersecurity Risk Statistics

The Chubb’s Third Annual Cyber Report reveals employee education is key for small businesses to prevent cyberattacks. Even with headline after headline about the latest data breach, people are not encouraged to defend against their cyber exposure.

The goal of the report is to determine the level of understanding individuals have about their cyber risks. While at the same time looking at the steps they are taking to protect themselves.

For small businesses with limited resources, complacency can have detrimental consequences. This is because the chance of a small company going out of business after a cyberattack is highly likely. And the best way to defend themselves is by making everyone in the company more aware.

This is what Fran O’Brien, Division President of Chubb North America Personal Risk Services, emphasized in the press release for the report.

O’Brien rightly points out, “When it comes to your cybersecurity, there’s no such thing as being over-prepared.”

He goes on to say, “While it’s important that the vast majority of respondents remain concerned about a breach, concern itself isn’t e

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