MarTech Insider Anand Thaker: Marketing Not Aimed at Building Real Relationships with Customers? Cut It.

When the country initially shut down in March due to the COVID-19 outbreak, overnight many companies cut their marketing budgets and activities to zero.  Many of those dollars and organizational efforts went to helping customers and communities deal with the pandemic. And many of those efforts are still going on, and the impact of these efforts have been essential to helping people and small businesses make it through this difficult time.  And another result of these efforts is to more meaningfully connect companies with their customers and surrounding communities, which has created the opportunity for these deeper relationships to be in place long after the pandemic has run its course.

It appears that companies may be learning that traditional marketing models that are more transactional in nature might be less effective in the Post Covid-19 world where relationships may matter more.

Interview with Anand Thaker on COVID-19 Changing Marketing Strategy

And recentl

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Fiverr Introduces Promoted Gigs for Freelancers to Advertise Services

Promoted Gigs

Business has slowed down across the board because of the pandemic, but this doesn’t mean there aren’t new opportunities. Promoted Gigs from Fiverr looks to give freelancers the ability to advertise their services on its marketplace. The goal is to help boost the earnings of freelancers and grow their business.

Fiverr says it is improving the eCommerce experience for freelancers with this advertising service just as they help small businesses around the world improve their operations and grow their company. Best of all Fiverr says it only takes a few clicks to get you going. And during the beta test earlier this year both sellers and buyers have experienced the benefits.

Fiverr Promoted Gigs

The Founder and CEO of Fiverr, Micha Kaufman, explains the opportunity Promoted Gigs is providing in the press release. Kaufman says this new service will allow freelancers to invest and grow their online business. Adding, “Promoted Gigs is a fantastic way for high quality, talented and motivated freelancers to stand out, earn more and build a stronger business on Fiverr.”

The new service allows sellers to bid and win prime locations on the Fiverr platform. This is made possible through an auction and pay

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Walmart Open Call 2020 Deadline is August 10

,New Products Deadline

Could your product or products be sold from store shelves in Walmart? You’ll never know until you try.

Submissions to Walmart’s Open Call are due by August 10. The company annually hosts Open Call, a search for new and innovative products to sell in its stores.

Hundreds apply and hundreds benefit. Here’s a tale of a company which really “got a handle” on how to grow a small business.

In 2014 Mighty Good Solutions responded to a Walmart Open Call for products with the Mighty Handle.

A simple concept, the Mighty Handle is a molded plastic product which allows a person to carry six plastic shopping bags on its frame. Mighty Good Solutions made a deal with Walmart, which still carries the product.

Mighty Good Solutions has responded to the Open Call annually since. Its most recent success came last year with the acceptance of the Pizza Saver. That’s another simple plastic design that can hold, and reheat, three pizza slices.

Want to heat up some of your sales numbers? Here’s more info.

Walmart Open Call 2020

Open Call is part of Walmart’s initiative to purchase an

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NetBlaze Launches Digital Marketing App

netblaze digital marketing app

The most important element of managing a small business is one that can fall through the cracks. Marketing.

Small business owners need a many-pegged rack to hold all their hats. Hiring employees, stocking supplies, tracking monies in and out, paying utilities and oh yeah, marketing. Marketing is an important aspect of small business management. But many owners don’t have the time or resources to devote to it.

Customer relationship management, social media management, reputation management and SEO to maximize online presence – don’t you wish you could handle all of that? Well, now you can. NetBlaze has launched an App that organizes those four components of a digital marketing plan. For more info, visit here.

NetBlaze Creates a One-Stop Marketing App

The new App brings NetBlaze’s low-cost, one-stop-shop digital marketing services to a simple platform. NetBlaze’s new app, for desktop and mobile, simplifies marketing management. The new App is very user-friendly, with an easy-to-navigate dashboard.

“In order to survive and thrive, a small business owner has to accomplish many things,

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